E-mail campaign or direct marketing online

The email has now entered our lives and represents for many marketers the main channel of business communication. In 2004, more than 200 billion marketing e-mails that were sent only to the United States and this technique has rapidly emerged as an effective communication channel, more known as Viral Marketing. This propagation phenomenon that makes the strength of such a technique and we'll show you why e-mail campaign can be adapted to the promotion and communication for small businesses.

Efficient, fast, measurable results at lower cost, are the main strengths of the e-mail campaign.

Efficiency and accuracy

An e-mail campaign is properly designed to proactively win new prospects and build your existing customers. Rather than waiting for new customers or just visitors on your site,

e-mail campaign puts you in position player in your promotion targeting precisely the profile of your prospects through trades, Business Area (geographical area), or well kind of specific clients, create a quality mailing lists through a database.

This technique has proved a formidable weapon of loyalty with a return rate of significant and fast after sending the first mail.

Speed

The phenomenon of spreading a campaign of email is almost immediate. By linking your text intuitively, it is possible, in addition to spontaneous returns, causing the conversion of hyperlinks wise:

• "Click here to take our offer"
• "Learn more about this service"
• Or "Tell a friend"

All these techniques work incentives that increase your chances of returns exponentially. Generally, the first returns of a successful email campaign occurred 48 hours after sending the first mail.

Quantifiable results

This is the great strength of this marketing technique. Unlike some marketing strategies, such as the use of channels of mass communication (radio, television, etc.), the e-mail campaign gives you the ability to easily quantify your results by using specific tools, simple and effective. What people open the mail (opening rate), how many of them have clicked any link (clickthrough rate), or surfed your site and for how long? All these indicators are very important to measure the effectiveness of your e-mail campaign. Writing a report of results you will see more clearly and realize that e-mail campaign is anything but a bottle into the sea and can provide meaningful results at lower cost.

A communication tool cost

Sending an email is free by definition, the establishment of an e-mail campaign has a rate of return on investment more attractive as compared to the sum involved. We recommend that you seek a specialist e-mail marketing for the design of your mail. Note that this type of project addresses specific techniques in writing and design that increase your chances of conversion. Efficiency, accuracy, timeliness, measurable results, while these strengths would be nothing without the reduced cost of This operation, which makes organizing a campaign of emails to the scope of any contractor.

In conclusion

If you have the ambition to communicate with your own targets, make them part of a promotion, a trend or a specific event in your daily business, know that the e-mail campaign may be the ideal technique for your small business; So what do you expect?